The hidden cost of looking good -Servi Store featured on Melbourne Catholic

Posted by Ajesh Abraham on

Servi Store was featured in the article titled " The hidden cost of looking good - mending an industry by Toby Ward on the December 2017 edition of Melbourne Catholic Magazine.

Below is the section that covers about Servi:

"Melbourne's ethical endeavours also extend to Bulleen's Servi Store, an eco-friendly and Fairtrade certified fashion and apparel brand that fuses inspiring words of Catholic saints with ethically made apparel. Servi Store also operates as a custom merchandising retailer, breaking ranks from many commercially driven competitors to provide ethically made personalised clothing for organisations and various groups. Servi Store's founder, Ajesh Abraham, launched the project in 2015 after two years of intensive research. Ajesh's steadfast faith and his committed resolve to produce ethically made garments have synthesised into Servi Store. It is a small yet burgeoning enterprise that is pursuing an end to slavery and liberating those in Servi Store's supply chain. 'We're a small drop in the ocean, but we are a drop that is important, says Ajesh. 'We believe we live in a modern society where everyone should be treated fairly”.

Servi Store utilises a small number of factories in southern India, one of which is Assisi Garments, an innovative factory established by Franciscan Sisters that now employs a workforce of 300, including underprivileged women and 120 physically challenged people. 'Our faith is very relevant to what we're doing says Ajesh, reflecting on the Catholic values coursing through Servi Store. It's 100 percent influencing our business and the way we function. I feel unable to engage with unethical practices as a Catholic.

As the fashion industry gradually continues to value principled and fair operations, businesses will further develop ethical practices and improve working conditions and supply chains. Fundamentally the clothes we wear serve as a projection of ourselves and our identities. Yet, the clothes upon our back should not break someone else's. If we advocate for fairness and oppose the abhorrence of slavery, shouldn't the fashion we flaunt reflect that?"

To read the full article please click the link below:

Melbourne Catholic December 2017

 

 

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